He was recently cast in a movie with Jennifer Aniston. Since February of this year, there have been over 16 million views of the original “The Man Your Man Could Smell Like” commercial featuring Isaiah on YouTube, and over 122 views of Old Spice’s full video collection there (most of which feature Isaiah). Even if you don’t know him by name, odds are you know his face or his voice (or his abs)… and you’ll know him by name soon enough! Email me at and my team will set it up.Isaiah Mustafa - better known as the “Old Spice Guy” - is being talked about around the world these days. If you’d like to know more but you’re not 100% sure if UYBP 2021 is for you, let’s set up a call instead. You’ll be offered a place before we open things up to the rest of the adviser market. Letting me know you’re interested won’t commit or obligate you to taking a place, but it will get you to the top of the list. We’re only running one group this year, so if you think you might be interested in joining Uncover Your Business Potential 2021 then drop me an email reply to. They’re the people that will get first dibs on securing a place on this years programme. We’re not quite ready to take applications yet, but we are building a list of interested adviser-owners. It’s like an MBA for the owners of financial planning businesses. Our next Uncover Your Business Potential programme commences in September. Uncover Your Business Potential 2021 – are you interested? We could all progress further and faster by quitting a bunch of behaviours that just don’t serve us any longer. Yeah, but it’s not effectiveness and effectiveness wins by a factor of 100. You’ve got to do the stuff that will make the most difference, yet we all run around telling ourselves that ticking off loads of to-dos is productivity. Quit trying to get everything on your to-do list done. Why not let them try and also learn in the process that it’s not always as simple as it looks from the sidelines. Many of your team secretly think they could make better decisions than you. It’s a great way to be building your own future leaders. Start giving your team decision-making responsibilities in their department or area of expertise. Quit that and start handing out responsibilities to the team that work for you. Or a myriad of other jobs that you tell yourself only you can do. * Do you negotiate with BT about your telephone system? * Do you have to check reports, letters or emails before they get sent to clients? In most small businesses, everything eventually comes back through the business owner, so they become the bottleneck. You won’t be able to grow fast and scale until your team is right. In the case of getting your team right, it might even take years, but it’s worth it. “Do it right and do it once” is the mantra, even if it takes weeks or months to fix each issue. If there’s one piece of business wisdom I could pass on, it would be to quit trying to do things quickly. I have to be honest, I’ve wasted years of my life trying to “get there” fast. On Day 1 of my Uncover Your Business Potential course, I explain to delegates that “we won’t do things quickly, we’ll do things right.” If you’ve known for years that a process is convoluted and doesn’t add value to clients, sit down and fix it. Put the time into training them, or let them go. If you’ve got a team member who just doesn’t work, deal with it. I mean commit and really dig in, taking it slowly and fixing the issue once and for all. I don’t mean superficially fixing things as you’ve done in the past. If something is not working in your business, quit complaining and start fixing it. And it’s only by stopping and thinking about what those ‘right things’ are that you get to ‘do’ the right things. Long-term (yes, even if you’re already old).ĭoing the right things gets you closer to your goal. Yet months or years down the road, we realise that we still haven’t created the business we dreamt of. Our days are filled with endless ‘doing’. Yet after a long time in business, we can find ourselves ‘doing’ constantly. For something to be achieved, I’ll grant you, you have to take some action. Most of us equate achieving with ‘doing’. Here are a few things you might want to quit before you throw the baby out with the bathwater: Instead of dreaming about quitting your business, what if you decided to quit a bunch of behaviours? Those old and tired ingrained habits that stop your business from becoming what you want it to become. Then, I start planning my retirement to a Greek island (that’s my fantasy anyway – what’s yours?). I used to quit my business when a tough stretch dragged on for too many months. This week’s blog is all about that feeling and some fresh ways of dealing with it.
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